As the largest social network, Facebook can be a huge resource for us. Content which goes viral on Facebook can lead to tens of thousands of pageviews.
One of the best ways to share content, in addition to your personal network, is via Facebook groups. There are well-established groups on Facebook which boast thousands of members, many of whom will readily click on any link they see, and often share them as well. Making yourself a regular contributor to some of these groups both drives page views and expands your reputation as a thoughtful analyst of the industry.
Don’t just be a link-dropper. Get involved in conversations. Lay some balanced wisdom down in threads on topics which interest you. This has the dual benefit of helping improve the quality of the discourse and making you look less like you’re using the platform solely for self-promotion.