Marvel Reinforces Their Digital Dominance

Yesterday at SXSW, Marvel showed us that we could always count on them to deliver as the teasers implied in recent weeks (which we covered here and here). Marvel’s digital comic game, which they have already been knocking out of the park with free copies of comics given with physical copies, is fantastic, but, after the Marvel: House of Ideas panel at SXSW, it would seem Marvel isn’t content with the current status of their digital comics and decided to crank the dial to 11. Marvel revealed that the Marvel #1 teaser was to announce the 700 different Marvel #1’s offered for free on Comixology; a move that would cause many technical problems for the site due to overwhelming traffic. Not only was that unveiled, but two big additions to the digital front were announced that promise to give fans more bang for their buck.

The first of these additions is Marvel Unlimited, a project that sees Marvel partnering with Chaotic Moon Studios that will bring Marvel’s immense back catalog of comic to iPhones, iPads, and iPod touches, as well as web browsers. The other addition is currently referred to as Project Gamma and will present digital comics in an audio/visual format that will immerse the user in the comic with adaptive music and sound. You can read more about both of these in the press releases below:

MarvelUnlimited_logoMARVEL UNLIMITED –The Ultimate Marvel Experience!
Access to Over 13,000 Comics via Marvel’s All-New Subscription App for iPhone, iPad & iPod touch and Streaming Service

New York, NY—March 11th, 2013—Prepare for the largest library of streaming digital comics anytime, anywhere with Marvel Unlimited! Announced yesterday at the Marvel: House of Ideas panel during SXSW Interactive, Marvel in partnership with Chaotic Moon Studios is bringing fans its immense catalog of digital comics they’ve come to know and love to iPhone, iPad, and iPod touch! Fans now not only have streaming access to comics on a web browser, but can also read the entire Marvel Unlimited archive on- and off-line through the Marvel Unlimited App! But that’s not all, not only will members get access to the best comics around; they will also enjoy exclusive member-only benefits and offers that no fan will want to miss!

Marvel Unlimited, provides the deepest online reading experience utilizing Marvel’s patented digital reading technology while providing seamless access via iPhone, iPad or iPod touch or web-browser. Now you can truly enjoy your favorite comics anytime, anywhere!

“Marvel Unlimited was born from two key things: our fans’ input and the latest in digital technology,” explained Peter Phillips, SVP & General Manager, Marvel Digital Media Group. “We now offer seamless digital comics subscription access across the web browser, iPhone, iPad or iPod touch. And we’re excited to say this is the first in a series of major enhancements to this now-cutting edge product.”

The Marvel Unlimited app is available for free from the App Store on iPhone, iPad and iPod touch or at

Marvel partnered with Chaotic Moon, one of the world’s most proven mobile application studios, to create a mobile experience designed to empower fans to discover a new world of content through Marvel’s rich library of comics. Chaotic Moon’s talented team of programmers and designers were not only able to capture the look and feel of the total Marvel experience in the new Marvel Unlimited app, but bring it to the next level and to a wider audience than ever before.

Launched in November 2007, Marvel Digital Comics Unlimited was the first major digital comics initiative from any of the top North American comic book publishers. This innovative all-you-can-read subscription service offers over 13,000 of Marvel’s greatest comics—and that number grows every week! Incredibly, the Marvel Unlimited library is still the most comprehensive digital comics library offered by any comics publisher.

Already a member? Don’t worry! All existing MDCU members will automatically become Marvel Unlimited members for the duration of their subscription!

To celebrate this exciting new launch, Marvel Unlimited is available for a limited time price for new members—only $59.88 for an annual membership if you sign up before April 15th! So what are you waiting for? Head on over to today and get in on the action!

ProjectGammaMarvel’s PROJECT GAMMA—The Sound Of Things to Come!
Leading Entertainment Company Introduces Innovative Immersive Audio Comics Experience

New York, NY—March 11th, 2013—The future of digital comics must heard to believed—enter Project Gamma! As announced yesterday at SXSW 2013’s Interactive Expo during the Marvel: House of Ideas panel, Marvel is pushing the barriers of what has been considered a traditional comic with the introduction of Project Gamma – a unique, immersive experience that brings fully adaptive music and sound together with digital comics to create a whole new audio-visual event. An industry first, this exciting innovation will launch later in 2013. Project Gamma is the result of a landmark partnership between Marvel Entertainment, Momentum Worldwide and CORD (A Cutting Edge Company), whose composers & producers have worked on award-winning films such as the Harry Potter series, Looper, Drive and The King’s Speech.

“Last year we pioneered storytelling language and visual experience of digital comics with the introduction of Marvel Infinite Comics. This year we’re innovating again, redefining the digital comics experience by fully utilizing mobile device technology to further enhance the emotional resonance of Marvel’s epic stories through Project Gamma,” said Peter Phillips, Senior Vice President and General Manager, Marvel Digital Media Group. “Working with Momentum Worldwide & CORD, we’ve created an adaptive audio experience that dynamically tailors itself to both the events in the comic and the individual reader’s behavior, from lingering on panels to quickly swiping between pages. Every fan’s reading experience is unique.”

Now Project Gamma joins the next phase of the Marvel ReEvolution, alongside several other landmark initiatives, continuing Marvel’s unwavering commitment to delivering the ultimate fan experience!

“From a creative standpoint, I couldn’t be more excited to evolve comic storytelling with the inclusion of audio that reaffirms Marvel’s unwavering commitment to the growth and innovation of digital comics in the experience we’ve codenamed Project Gamma,” said Axel Alonso, Editor in Chief, Marvel Entertainment. “The inclusion of adaptive audio adds another layer of emotion to the reading experience, drawing fans deeper into the story in way they’ve never experienced before. Most importantly, this doesn’t turn the comic into something else—readers still control the pace of the story and the story is still driven by the words and images that define this medium.”

Since the launch of Marvel Digital Comics Unlimited in 2007, the first major digital comics program in industry history, Marvel has been on the forefront of digital comics publishing. After becoming the first major publisher to offer single issue sales in 2009, Marvel has continued to expand its digital comics offerings to numerous platforms, with an unrivaled library of award-winning storytelling. Marvel also became the first comics company to offer free digital copies with select print issues and comic shop coupons with the purchase of a digital comic. In 2012, Marvel Entertainment pioneered Infinite Comics, a new digital comics format developed to optimize the reading experience on mobile devices. With the announcement of Project Gamma, Marvel is the first major comics company to unify a truly adaptive audio experience with interactive digital comics reading.

This year, read–and HEAR–comics books like never before with Project Gamma, Marvel’s innovative, intuitive and immersive new adaptive audio experience!

Stay tuned to for more information on Project Gamma and more of Marvel’s groundbreaking SXSW announcements. Join the conversation on twitter using #MarvelSXSW.

With Marvel bringing their A game with digital comics, it’s hard to see how anyone can follow up on these big projects.



Joseph Torres, a mysterious character who aids the forces of law and order, is in reality, Lamont Cranston, wealthy young man-about-town. He is a Marvel News Reporter for Capeless Crusader and aspiring comic book writer. His favorite ‘Big 2′ comic book characters are Marvel’s Moon Knight and DC’s The Flash. If you want to reach him for something pertaining to reviews or comic news, or, heck, to argue who’d win in a fight between comic book characters you can contact him at