DC Comics is losing the war.
Every day, rumors circulate around the Internet from sources like Latino Review, CosmicBookNews, and ComicBook.com, causing varying levels of outrage and disappointment. Stories about Justice League plot points, casting, and more permeate the blogosphere, regardless of their veracity.
The root of the problem is DC’s complete failure to engage in the online messaging war. DC editors do not return emails. Warner Brothers may as well be behind an iron curtain for all the information that they provide to the press and bloggers. As a result, fans who want to keep abreast of the latest developments have nothing to rely on aside from dubiously-sourced “insider” leaks, most of which turn out to be completely false.
Given the company’s extremely poor public image in the wake of the last year’s shenanigans, someone needs to step up.
Once upon a time, studios and publishers could wait until conventions or other mass media events to release information about their upcoming projects. With the rise of real-time social media, that dynamic has changed drastically. Fans now expect—nay, demand—to be kept up to speed on casting searches, script development, shooting schedules, creator changes, and everything associated with the creative process. Given the rising cost of movie tickets and monthly comics, this thirst for information is indicative of a fan community that wants to ensure that their hard-earned dollars are invested wisely in products that they will enjoy.
It is increasingly obvious that a change needs to be made. Whether or not DC and Warners will recognize the necessity remains to be seen as does the final shape of their social media policy.
We’d like to hear from our fans on this: what do you think that publishers in general, or DC in particular, can or should do in order to prevent the conversation from being polluted with misinformation?