In a bold (if somewhat odd) experiment, Alterna Comics is attempting to “bring back newsprint.” The oddest thing of all is that it seems to be working.
The up-and-coming publisher announced today that the first line-up of books which feature a throwback print utilizing old-fashioned newsprint have sold out at a distributor level. The new series, which include Amazing Age, Adam Wreck, Croak, and Lilith Dark, all exhausted their print stock on the first round of orders. Second printings of each will be available in early May.
Alterna has yet to truly move the needle for the comic book market, still sitting in the “Other” category on Diamond’s monthly rankings. Moves such as this, however, help distinguish the fledgling publisher from the competition. DC experimented a number of years ago with weekly comic-strip-style newsprint releases, but most comics have all but completely abandoned the paper for a high-gloss alternative.
AMAZING AGE #1, ADAM WRECK #1, CROAK #1, AND LILITH DARK #1 have all sold out at the distributor level before even hitting store shelves. Despite ordering a 25% larger print run, a surge in demand for the debut titles of Alterna’s newsprint line (sporting cover prices of $1.50 each) have yielded sold out print runs across the board.
Alterna will be going back to press pending demand from retailers once the books hit shelves on May 3rd.
Alterna also has four other titles currently in Diamond’s April Previews catalog, for release in June. MOTHER RUSSIA #1, TRESPASSER #1, and SCRIMSHAW #1 will all sport $1.50 cover prices — and THE CHAIR #1 will be priced at $1.00. These titles will all be printed on newsprint with a semi-gloss cover stock and most will be in full color. With the exception of the SCRIMSHAW series, all other titles are a mini-series of 3 to 5 issues.