As the summer winds to a close, Valiant is banking big on the upcoming Bloodshot: Salvation.
Though much has been written of late regarding the woes of the comic book market, Valiant seems insistent on pushing their product in comic shops first and foremost. The selection of items included in the promotional campaign revolves primarily around materials designed to draw consumers’ eyes to the Valiant books on shelves, rather than fun swag to take home.
In additional to the standees and shelf-takers, though, Valiant is also including collectible items such as signed letters from Bloodshot himself.
Unsurprisingly, Valiant makes Lemire the centerpiece of the campaign. His recent Eisner nominations and ongoing status on the NYT best-seller list have made the writer Valiant’s most high-profile creator. The publisher is clearly hoping that the name recognition which Lemire carries with him is enough to help their line surge in the charts. One promotional items is even devoted to helping comic shops carve out an entire section on their shelves for Lemire’ collected Valiant works.
Should the campaign be successful, look for Valiant to repeat the effort in the months to come. As the releases of the first set of Valiant-based films nears, expect Valiant to continue ramping up their awareness-raising efforts.
[OFFICIAL PRESS RELEASE]
Out of the record-setting success of X-O MANOWAR (2017) #1 – the year’s highest selling new series launch from any independent publisher – and the near-universal critical acclaim surrounding the recent release of SECRET WEAPONS #1 (of 4), the next great Valiant ICONS launch of 2017 starts here on September 20th in BLOODSHOT SALVATION #1, an epic new beginning and essential jumping-on point for Valiant’s unstoppable soldier! Across 2017, look for FAITH AND THE FUTURE FORCE #1 (of 4), WAR MOTHER #1 (of 4), ETERNITY #1 (of 4), NINJA-K #1 and QUANTUM AND WOODY! (2017) #1 to join the ICONS line-up with major new series as the largest independent superhero universe in comics gears up for a major leap forward.
Now: In the arms of his beloved girlfriend Magic, Bloodshot has finally found hope for the future…in the form of the couple’s unborn child. But when Magic’s estranged family – a cruel and sadistic clan of homegrown criminals – re-emerge to lay claim to their lost daughter, Bloodshot will be pushed back to the brink of madness, mayhem, and warfare…
Soon: Eight years from today, Bloodshot’s daughter has inherited her father’s incredible abilities. Hunted by a high-tech kill squad called Omen, Jessie must hone her powers…and learn how to survive before the world is swallowed whole by the darkness that now pervades America…
His sacrifice will be her salvation…
On September 20th, Bloodshot’s most devastating mission yet begins with a tooth-and-nail fight to protect the family he’d give anything for… Give into vengeance as Jeff Lemire, Mico Suayan, and Lewis LaRosa unleash Valiant’s must-read series of the fall in BLOODSHOT SALVATION #1 – featuring covers by Kenneth Rocafort (The Ultimates), Monika Palosz (DIVINITY III: STALINVERSE), Tomas Giorello (X-O MANOWAR), Ryan Bodenheim (The Dying & The Dead), Greg Smallwood (Moon Knight), and Dave Johnson (100 Bullets)!