BLACK PANTHER & THE CREW: Who’s to Blame? The Data Say Us.

BLACK PANTHER & THE CREW: Who’s to Blame?  The Data Say Us.

By now you’ve probably heard about the cancellation of Black Panther & the Crew.  A proliferation of thinkpieces and outrage followed the announcement of its cancellation, and rightly so.  That said, another refrain also rose up: “I only just heard about it now that it’s being cancelled!” Why is that? Realistically, we can’t expect every company to promote every book equally.  There isn’t enough time in the day.  But Black Panther & the Crew had some PR gold…

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Final Wonder Woman Trailer Drops Amid MTV Movie Awards

Final Wonder Woman Trailer Drops Amid MTV Movie Awards

Wonder Woman fans have received a bounty of hype for the upcoming film in the last week.  It doesn’t seem set to end soon, either, because tonight, at the MTV Movie Awards, Warner Bros. dropped the final movie trailer for the film! This trailer seems to take many aspects of previous trailers and mix them together.  We see Diana as a little girl and as an adult, in Themyscira and in Man’s World.  We get a…

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WONDER WOMAN Ad Campaign Outstripping Suicide Squad; Will Ramp Up in May

WONDER WOMAN Ad Campaign Outstripping Suicide Squad; Will Ramp Up in May

Be not afraid, Wonder Woman fans! Sources for TheWrap have stated that the marketing for Wonder Woman will ramp up in May, once the Guardians of the Galaxy hits theaters and its marketing dies down a little. This comes in conjunction with Vanity Fair reporting that the amount spent for Wonder Woman‘s TV ad campaign beats out the campaign for Suicide Squad last summer. Suicide Squad‘s campaign cost $2,645,643, but the Wonder Woman campaign cost DC and…

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Wonder Woman’s Marketing Scheme: Brilliance in Disguise?

Wonder Woman’s Marketing Scheme: Brilliance in Disguise?

Over the last few days, people have asked if the Wonder Woman marketing undersells the picture. Considering the history of studios not standing by or hyping female-led CBMs, this worry has some legitimacy. That said, I’m not sure it’s a valid worry in this case. Looking at Wonder Woman in the context of her cultural heft, the dominant narratives surrounding the movie, and the previous entries into the DCEU, I think that the marketing team…

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