Paradigm Shift: ComiXology Launches “Submit”

submit_logoToday, ComiXology, the leading digital distribution platform for comic books and graphic novels, launched their SUBMIT program, an avenue by which creators can upload their work directly to the ComiXology platform and receive a percentage of the revenue whenever a digital copy is downloaded through the distributor.

This marks a potentially game-changing shift in the comics market. Independent creators no longer need to go through extensive negotiations with small publishers or attempt limited-run print publications as a way to get their work noticed, but can instead appeal directly to consumers with a product that is instantaneously available across the globe.

Further, per the Submit FAQ, creators will retain all rights to their work and the profits from digital sales will be split evenly between ComiXology and the creators, with one caveat: “You will receive 50% of the net sale of your title (after we pay our mobile distributors their standard fees).  If your title is sold through our website, you will receive 50% of the gross sale after credit card fees are taken out.”

So, it appears that Apple and other platforms that host the ComiXology application will still extract their pound of flesh, but many new creators would probably tell you that they are more than willing to pay that price in exchange for the ability to have their friends pick up their phones and download a copy of their book in seconds (or hours, if the poor slob has a bad data connection).

Posts do have to go through an approval process, and there will inevitably be some books that do not get approved, this still marks a tremendous shift in the marketplace that is sure to have far-ranging effects.

What do you think? What will be the impact of this shift? Will this help or hurt the larger print market? Sound off in the comments!


ComiXology’s Submit Self-Publishing Platform For Independent Comics Creators Poised To Transform The Comic Book Industry

Turnkey marketing and sales channel for independent comic book and graphic novel creators; works by Shannon Wheeler, Becky Cloonan, and Jake Parker and other top creators available today

Starting now, independent comic book and graphic novel creators can build a worldwide following and profit from their work. Through a portal called comiXology Submit, from comiXology, the revolutionary digital comics platform, independent creators simply need to upload their comic book and graphic novels for approval at no cost. ComiXology does the rest, from transforming the work with comiXology’s Guided View™ reading technology, to making it available on comiXology’s buy once, read anywhere digital comics platform, which includes an iTunes top 10-grossing iPad app, iPhone, Android, Kindle Fire and Windows 8 apps, and a web store and reader at Creators and comiXology equally split all profits, with creators maintaining full ownership of their work.

ComiXology Submit enables independent comics creators, from promising new talent to established veterans, to reach a global audience of comic book fans for whom comiXology already created the first viable digital marketplace for leading publishers. At the same time, comiXology Submit bolsters comiXology’s commitment to bringing its customers the best and most diverse content available.

Independent creators’ works will be transformed into Guided View™, comiXology’s groundbreaking technology that turns reading comics into an immersive, cinematic experience. Works from Shannon Wheeler (“Too Much Coffee Man” cartoons), Jake Parker (“The Antler Boy and Other Stories”), Becky Cloonan (“Wolves,” “The Mire”), Richard Stevens (“Diesel Sweeties”) and other top independent creators are available today, with many more to follow now that the platform is open.

“While we continue to push ourselves to innovate the digital comic experience, comiXology Submit provides an incredible opportunity for creators to sell their work to a highly targeted and global audience of comic book and graphic novel fans,” said David Steinberger, comiXology co-founder and CEO. “The next generation of creators will reap great benefit alongside more well known creators selling books that are no longer available in print.”

“This is also about making sure we always have the best, most diverse content available, the best reading and buying experience, and at the same time, supporting comic book creators around the globe,” said John D. Roberts, comiXology co-founder.

“ComiXology Submit opens it up for independent comic books artists, creating the chance to digitally publish comics that one can sell everywhere,” said Shannon Wheeler, creator of the critically hailed “Too Much Coffee Man” series and a contributing cartoonist to The New Yorker. “When I created ‘Too Much Coffee Man’ 20 years ago in Austin, I spent many late nights making the stupid comics. Then I spent long days bugging shop owners to sell my stuff. Then I spent minutes losing the invoices, ensuring I never got paid. With comiXology Submit, I could have spent all that time creating my comics and I’d have gotten paid twice as often too.”

More details about comiXology Submit will be unveiled on Saturday at 5:45 PM CST at SXSW Interactive, as comiXology co-founder and CEO Steinberger takes the stage with fellow co-founder Roberts and Wheeler on the SXSW GEEK Stage at the Palmer Auditorium in Austin, TX.

Creators interested in submitting works for approval can visit Comic book fans interested in finding works by independent creators now available on comiXology are invited to visit

About comiXology

Founded in 2007, comiXology revolutionized the comic book and graphic novel industry by delivering a cloud-based digital comics platform that makes discovering, buying, and reading comics more fun than ever before. ComiXology’s Guided View™ reading technology transforms the comic book medium into an immersive and cinematic experience, helping comiXology become one of iTunes’ top 10-grossing iPad apps in 2011 and 2012. Its new comiXology Submit platform enables independent comics creators to efficiently self-publish and immediately profit from their work. Offering the broadest library of comic book content from the top 75 publishers, plus leading and emerging independent creators, comiXology will not stop until everyone on the face of the planet has become a comic book fan. The privately held company is based in Gotham City. For more information

Josh Epstein

Josh Epstein is the Publisher for the Capeless Crusader website. He’s a lifelong comic nerd, and “Superman” is the first word he ever read aloud. He is also an actor, singer, and resident of a real-world Smallville.

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