Can comic book movies create comic book readers? Marvel is betting that the answer is yes with their new Marvel Unlimited promotion.
One of worrying trends over the last decade is that the huge box office numbers for super heroes at the box office have failed to translate into increased readership for the source material upon which they draw. there are great many reasons for the print side of the business’ failure to capture a significant portion of audience dollars, but key among them are the price point of monthly comics and the relative inaccessibility of the books themselves. With the demise of the mass market after the industry implosion of the 1990s, readers have been left with only three real options: purchase monthly books from specialty comic book shops, purchase trades through online retailers such as Amazon and InStockTrades, or turn to digital platforms.
Marvel has invested a significant amount of resources in the Marvel Unlimited platform, their in-house answer to platforms like ComiXology. With the early reviews of Captain America: Civil War being extremely positive, Marvel is attempting to capitalize on the increased buzz around their two marquee characters by offering a free month of the Marvel Unlimited service using codes denoting a preference for once side of the conflict or the other.
Whether this will provide a substantial boost to the service is something which will likely never be made known to the public at large, as digital readership and subscriber numbers remain one of the industry’s most tightly-kept secrets.
Is a free month enough to incentivize you to jump on with Marvel Unlimited? Let us know in the comments!
[FROM THE OFFICIAL PRESS RELEASE]
CHOOSE YOUR SIDE AND GET YOUR 1ST MONTH OF MARVEL UNLIMITED FREE!
Join Marvel Unlimited today and dive into over 17,000+ Marvel digital comics including
the epic event that inspired the film – CIVIL WAR!
New York, NY— May 4th, 2016 – Now is the time to choose your side, enter the Marvel Universe, and unlock your FREE first month of the Webby award-winning Marvel Unlimited and free Captain America or Iron Man digital gift with your subscription, by visiting Marvel.com/civilwarmu.*
From May 4th to May 15th, join Marvel Unlimited by starting your subscription here, show where your allegiances lie by entering promo code TEAMCAP or TEAMIM*, and prepare yourself with some of the greatest Marvel Comics featuring The Avengers, Guardians of the Galaxy, Black Panther, Spider-Man and, of course, the blockbuster battle of hero verses hero in Marvel Comics’ Civil War! Marvel Unlimited is accessible through the web and through the Marvel Unlimited app on iPhone®, iPad® and Android™ devices.
Plus, during this limited time offer, new monthly subscribing customers who join Marvel Unlimited using promo code TEAMCAP or TEAMIM will receive an exclusive Marvel digital freebie pack dedicated to which side you choose – either Captain America or Iron Man – including free mobile wallpapers and free adult printable coloring pages!*
New to the Marvel Universe, and don’t know where to start? Don’t worry! Marvel Unlimited subscribers have access to the DISCOVER section of Marvel Unlimited. Subscribers are now able to discover new pathways into the Marvel Universe by being able to search by their favorite creators or characters and even take a deep dive into Marvel Comics’ own Civil War vent with a dedicated Civil War DISCOVER section.
With classic and newer issues being added to Marvel Unlimited on a weekly basis as early as six months after they’re in stores, you’ll definitely want to join Marvel Unlimited and enjoy the experience of the Marvel Universe!