Another week, another ratings tumble for The Flash.
Things have not looked good thus far in season 3. Despite strong critical response for the continuing adventures of The Scarlet Speedster, this week’s episode marked a third consecutive week of falling ratings and a new series low in terms of live viewership.
That’s the bad news. There is good news, however.
Though live viewership for The Flash has continued to trail off, total weekly viewership for the show when DVR numbers are included has remained around 5 million. That number puts season 3 just barely behind season 2’s average of 5.5 million total viewers. When adjusting the numbers for the first episode of season 3 to include DVR numbers, the season premiere actually saw a bump of 4.33% from the finale of season 2.
What this indicates is that The Flash is falling victim to the same trend afflicting most broadcast television, which is that viewers are increasingly cutting the cord and getting their entertainment online after shows air live. This is the same phenomenon which saw solid shows like Enterprise fall by the wayside in the early 2000’s, as broadcasters had yet to embrace the digital revolution. Thankfully, Neilsen has changed with the times and now includes numbers from streaming platforms such as Hulu and the CW’s own CW app in DVR numbers, something which should be seen as a good sign for the network.
For context, this season’s ratings are listed below.
The Flash airs Tuesdays at 8/7c on The CW.
Episode 1: “Flashpoint” – 3.17 million
Episode 2: “Paradox” – 2.8 million
Episode 3: “Magenta” – 2.67 million