In news which has become standard practice on Wednesdays, Image Comics has sold out yet another first issue: Redlands.
The first issue from writer Jordie Bellaire (in a debut appearance as a writer) and artist Vanessa R. Del Rey reached stores today. Just hours after comic shop doors opened in the US, Image announced in a press release that the first issue had sold out at the distributor level.
First-issue sell-outs have become the standard rather than an exception for Image. In the last several years, the publisher’s practice of under-printing high-profile new releases has helped ensure a certain level of scarcity for new series. That scarcity helps drive up the price on those issues, bolstering the collectors market. At time of press for this article, early eBay listings for the first issue have already seen it jump up slightly from cover price.
Redlands also seems to be an early contender among critics. With twenty-four reviews in, the debut issue currently holds an 8.7 composite score from review aggregator site ComicBookRoundup.com.
Based on past printing trends, expect the first issue of Redlands to show up Diamond’s Top 300 with around 12,000 copies sold. While it’s possible that Image may have raised the initial print numbers due to the notoriety of Bellaire, such a number would be in keeping with most of their recent released.
The second printing of Redlands #1 will be in comic book stores on September 13th.
[OFFICIAL PRESS RELEASE]
THE REDLANDS WITCHES TAKE OVER—#1 RUSHED BACK TO PRINT ON DAY OF LAUNCH
PORTLAND, OR, 08/09/2017 — Eisner award-winning colorist and debut writer Jordie Bellaire (PRETTY DEADLY, Vision, Batman) and artist Vanesa R. Del Rey (ZERO, Scarlet Witch, Constantine) have conjured up a hot new series this summer in REDLANDS. Image Comics is pleased to announce that, on the same day as release, REDLANDS #1 is being rushed back to print in order to keep up with overwhelming customer demand.
“Wow! Excited to see so many readers and retailers responding to Redlands in such an enthusiastic way,” said Bellaire. “Thank you! Who would have thought people would take to murderous witches so easily! Y’all are my style, macabre and a little scary.”
REDLANDS introduces readers to the sleepy, sunny town of Redlands, Florida where the police are failing to maintain control of their old-fashioned town and a coven of killer witches plan to take everything from them.
REDLANDS #1 will remain available for purchase across all digital platforms, including the Image Comics website (imagecomics.com), the official Image Comics iOS app, Comixology’s website (comixology.com), iOS, Android, and Google Play.
REDLANDS #1, 2nd printing (Diamond Code JUN178874) and REDLANDS #2 (Diamond Code JUL170863) will be available on Wednesday, September 13th. The final order cutoff deadline for comics retailers is Monday, August 21st.