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Over the last couple of months, Deadpool has run one of the most on-point ad campaigns in recent history. The marketing has played off of the character’s personality, and done its utmost to convey the quirky chatterbox to anyone that hadn’t heard of him before. While a lot of Deadpool‘s advertisement has been through online sites, distributor 20th Century Fox has invested a lot of money in making the upcoming superhero flick resonate with TV viewers as well.
In a recent study released by Variety, it was revealed that leading into the film’s cinematic debut this weekend, Deadpool lead the pack in TV ad spending. The film bolstered over 1500 airings of various lengths across 48 networks, all for the low, low price of 7.2 million dollars. In comparison, 10 Cloverfield Lane spent 5.59 million for a single Super Bowl advert, while Jason Bourne shelled out 5 million for its Super Bowl advert.
As Deadpool opens nationwide this weekend, expect an intensified ad campaign this week ahead of its February 12th debut. The film is set to open opposite Zoolander 2 and How to be Single.