When it comes to independent comic books, The Walking Dead is the five-hundred-pound gorilla in the room. It routinely tops sales charts, even knocking out such industry mainstays as Batman and Spider-Man.
As such, it is rare that publisher Image Comics underestimates demand for the title. When a series routinely sells hundreds of thousands of copies, its unusual for the publisher to under-print the monthly release. That’s just what happened with the latest issue.
Distributor demand for issue #157 of The Walking Dead, which marks the beginning of The Whisperer War, has already sold out at the distributor level, leading Image to announce a second printing which will arrive in stores the first week of September.
Given the standard trend of sales on The Walking Dead, this suggests that monthly sales for the first print will eclipse the 100,000 mark, possibly earning it the top spot on Diamond’s monthly sales charts.
[FROM THE OFFICIAL PRESS RELEASE]
Image/Skybound Entertainment is pleased to announce that THE WALKING DEAD #157 by Robert Kirkman and Charlie Adlard will be fast-tracked to a second printing in order to keep up with the overwhelming customer demand.
The mind-blowing new story arc to the New York Times bestselling series and pop culture phenomenon—THE WHISPERER WAR—launched to much fan buzz and featured the first in a sequence of connecting covers by Arthur Adams with colors by Nathan Fairbairn. Fans of THE WALKING DEAD and comics collectors flocked to stores for an opportunity to get their hands on the hot new issue.
In THE WALKING DEAD #157 the time has come. The forces are aligning. The war has begun! Has Rick brought about the demise of everything he’s built? Or will he triumph once again? Know this… there will be a cost.
THE WALKING DEAD #157 remains available for purchase across all digital platforms, including the Image Comics website (imagecomics.com), the official Image Comics iOS app, Comixology’s website (comixology.com), iOS, Android, and Google Play.
THE WALKING DEAD #157, 2nd printing Cover A (Diamond Code JUN169197) and Cover B by Arthur Adams with colors by Nathan Fairbairn (Diamond Code JUN169198) will be available in stores on Wednesday, September 7th. The final order cutoff date for retailers is Monday, August 15th.
THE WALKING DEAD #158 Cover A (Diamond Code JUL160789) and Cover B by Arthur Adams with colors by Nathan Fairbairn (Diamond Code JUL160790) hit stores on Wednesday, September 7th and the final order cutoff deadline for retailers is Monday, August 15th.